This Day in Television History – September 4th, 1972 – The “New” Price is Right Debuts

A retooling of a gameshow from the 50s that would be an enduring success to this day debuted on this day in television history.

The New Price is Right, or as it is known now: The Price is Right, made its debut on CBS’s daytime lineup on September 4th, 1972. The gameshow, hosted by Truth or Consequences veteran, Bob Barker, was a retooled version of a Bill Cullen-hosted show from the 50s and 60s.

tpir debut

The “New” Price is Right made its debut on CBS on September 4th, 1972 and has been a part of its daytime lineup ever since. Courtesy: CBS / Fremantle Media

Aside from bidding on items like the original black & white gameshow, this new version added the concept of various pricing games. After a contestant got closest to the retail price of an item without going over, they would come on stage to play one of those games. The show originally started with just a few, but would add dozens upon dozens of games over the decade.

The show began as a half-hour format, with the pricing game followed by the Showcase. In the showcase, the two top-winning contestants bid on combined total of big items and the closest without going over would win the big showcase. When the show was expanded to an hour in 1975, six pricing games would be played. The Showcase Showdown was added, where the top contestants of the half-hour would spin a wheel, with the aim of getting closest to a $1.00. The winner of each Showcase Showdown would then go to the showcase.

tpir any number

Any Number was the first pricing game played on the The “New” Price is Right and has been a part of the show ever since. Courtesy: CBS / Fremantle Media

The Price is Right has been a success for several decades. Although several pricing games have been retired after short (or long) runs, many have endured for decades. Bob Barker hosted the series for an enduring 35 seasons through 2007. After that, comedian Drew Carey took over the hosting duties, which he continues to do to this day. On the announcer’s side, the show began with legendary announcer Johnny Olson, followed by Rod Roddy, then Rich Fields and George Gray.



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